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Cable Technology Feature Article

January 25, 2010

Food Network, HGTV Back on Cable, Customers Rejoice, Cablevision Renews Contract

By Kelly McGuire, TMCnet Editor

Thank goodness for small favors.
When cable, Internet and telephone provider, Cablevision, failed to provide its customers the Food Network and HGTV a few weeks ago, I was crushed. Being a busy person myself, when I did get those rare moments to sit down and flip on the tube, the first channel I’d turn to was the Food Network; I just had to see what Barefoot Contessa was cooking, or how the “Worst Cooks in America,” were doing this week.
And, I know I wasn’t the only one disappointed with Cablevision’s dismissal of the two channels. Many people I knew told me that if they didn’t come back on the network, they were cancelling their Cablevision subscription.
The execs ears at the cable company must have been ringing, because low and behold – they’re back!
Reaching a deal with Scripps Network Interactive, the two favorite channels have returned to New York, New Jersey and Connecticut.
Viewers in the tri-state area are rejoicing for the negotiated contract which, until now, left customers without the two channels since New Year’s Day.
According to reports, Scripps wanted more money from Cablevision in exchange for the use of the two popular networks, but the cable company said Scripps was asking too much.
Last year, Scripps received about 25 cents per Cablevision subscriber each month for both networks. During negotiations, Scripps pointed to a 2009 Beta Cable Subscriber Study, which put the value of Food Network at $1.03 per month and HGTV at 73 cents per month, though Scripps said it was not demanding that much.
The agreement was settled, however, terms of the deal were not disclosed.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire