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Cable Technology Feature Article

February 01, 2010

Link Up Your Favorite Bravo Shows on Mobile with New Game from Foursquare

By Kelly McGuire, TMCnet Editor

Some television networks are doing everything they can these days to expand their following. And for some, the benefits are plentiful.
As I mentioned last week, I was elated that the Food Network was back on Cablevision’s lineup; being the somewhat “foodie” that I am, I can’t get enough of any cooking or competition show revolving around the world’s most renowned chefs showcasing their skills and useful tips to bring into my own kitchen.
While I love the Food Network, one of my most prized food shows is Bravo’s Top Chef, where cooks from all over the country battle it out to have their skills matched up by some of the world’s most memorable food critics and icons.
So, when I found out that Bravo and mobile social gaming platform Foursquare have teamed up to engage “foodie” viewers in a new venue outside the television and computer world, I just had to read up.
“We really want to tap into the power of Foursquare by engaging their audiences and bringing our Bravo viewers these unique experiences on a national level,” said Ellen Stone, Bravo’s senior vice president for marketing.
Using just your mobile phone, the new collaboration allows individuals to “check in” to restaurants and local businesses and share tips with other players. According to reports, users can also collect “badges,” and become the “mayor” of a location, which creates a gaming aspect to the service: mayors are offered freebies at some Foursquare bars and eateries.
Being today, Bravo will do its part by offering its own badges and special prizes when viewers “check in” to over 500 locations on Foursquare. Handpicked by the Bravo team, the locations will correspond to various shows on the network including my personal favorite, “Top Chef,” as well as “The Real Housewives,” and “The Millionaire Matchmaker.”
Dennis Crowley, Foursquare’s chief executive, hopes the partnership will enhance the organizations services with the integrating of food, and it seemingly strong following.
“With Foursquare, people leave content behind for others to find, like tips of the best drink at a bar,” Crowley said, adding that content from contestants and judges, is going to make it even more interesting.
The integrating of mobile with our daily professional and personal activities is becoming increasingly popular, and this news is, no doubt, evidence of cellular devices boom on the market.
One thing’s for certain; I know I’ll be “tuning” in to see what Padma Lakshmi’s thoughts are on the popular restaurants and hot spots to hit in every city. And who knows, I may just win a prize.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire