Cable Technology Feature Article
February 03, 2010
Verizon Customers Get Access to 2010 Olympics Coverage
By Brendan B. Read, Senior Contributing Editor
Verizon’s FiOS (News - Alert) TV, broadband and wireless customers don’t have to wait to watch and cheer on the athletes competing in the 2010 Vancouver Winter Olympics. Thanks to an agreement with NBC Universal (News - Alert) they view them and obtain information interactively on their devices wherever they are.
Beginning with the opening ceremony on Feb. 12, Verizon (News - Alert) will offer subscribers access to content across multiple platforms, including an enhanced, interactive TV experience, video on demand, high-def TV, broadband and Verizon Wireless' V CAST service. FiOS TV customers will be able to watch NBC Universal's more than 835 hours of unprecedented Winter Olympics programming, representing the most total hours – and the most live hours – ever for a Winter Olympics.
That experience will also be in HD: which is as close you can get to the action without enduring the long waits for buses, ferries and trains, bridge, tunnel and road delays plus security checks that await the spectators. Vancouver will be the first Winter Olympics available entirely in high definition.
Verizon subscribers can stay connected to the Vancouver Olympic Winter Games wherever they go. At home, FiOS TV customers can watch NBC Universal’s extensive television coverage on NBC, USA Network, MSNBC, CNBC and Universal HD. Verizon broadband customers can catch up on all the action online at www.NBCOlympics.com. In addition, Verizon FiOS Internet customers also will be able to access online content via Verizon’s FiOS TV Central web site.
Verizon Wireless customers can see athlete profiles and video on individual sports with the NBC Olympics: Vancouver 2010 channel on V CAST Video. When the Olympics begin, V CAST Video customers can see daily updates, results and other news from Vancouver on the NBC Sports and NBC News channels on V CAST Video and on the NBC2Go channel on V CAST Mobile TV.
Verizons Olympics experience also includes:
* Interactive TV: Customers will have access to an on-screen interactive application with real-time medal counts, athlete bios, team USA reports, Olympic news and more. The interactive TV experience is available to all FiOS TV customers during Olympics programming on USA, MSNBC and CNBC
* Video on Demand: NBC Universal is making exciting highlights and full-event rewinds available on FiOS TV VOD. For the last month, Verizon FiOS TV customers have been able to enjoy more than 20 five- to seven-minute highlight clips – in SD and HD – including trivia, a countdown to Vancouver and an exploration of Canada's Olympic park in Calgary; Calgary hosted the Winter Olympics in 1988. During the games, NBCU will offer more than 100 highlight clips – approximately 15 per day – in addition to up to five full-length daily event replays. More than 30 percent of this will be available from NBCU in HD
* Online: Verizon's FiOS Internet and High Speed Internet customers will have access to more than 400 hours of live event competition and more than 1,000 hours of on-demand access to full-event replays from Vancouver. They will also have access to extensive highlights such as event recaps, best-of montages, commentator analysis and athlete-specific clips
“Verizon's advanced fiber-optic and wireless networks will help deliver the ultimate Olympics experience to our customers this winter,” said Terry Denson, vice president of content strategy and acquisition for Verizon. “They'll see the best that Verizon and NBC Universal have to offer – on any screen, including video on demand, HD, Verizon Wireless' V CAST service and more. And, they'll be able to follow all the action, in depth and as it happens.”
Brendan B. Read is TMCnet’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.
Edited by Stefania Viscusi