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Cable Technology Feature Article

February 04, 2010

Comcast to Meet Super Bowl Fans Needs for HD Viewing Capabilities

By Raja Singh Chaudhary, TMCnet Contributor

Comcast (News - Alert) Corp., a provider of entertainment, information and communication products and services, has reportedly announced that it is going to put its best efforts to meet increased consumer demand for a High-Definition, or “HD,” viewing experience, keeping in view the big fight between the Indianapolis Colts and the New Orleans Saints in Super Bowl XLIV this Sunday. 

The company is primarily engaged in developing, managing and operating cable systems and delivering programming content. The company claims it serves 23.6 million cable customers, 15.9 million high-speed Internet customers and 7.6 million Comcast Digital Voice customers currently. To ensure no fan misses out on the Sunday night’s showdown, the company has decided to extend hours at select customer service centers across the state to give Colts fans extra time to pick up a HD cable box. 

According to Scott Tenney, senior vice president for Comcast in Indiana, watching the Super Bowl in the crystal-clear clarity of High-Definition is the next best thing to actually sitting in Sun Life Stadium in Miami. 

The Colts Super Bowl run has sent demand for HD service into high-gear and the company is happy to meet that consumer demand by extending hours at select service centers across Indiana for those who want to pick up an HD cable box, Tenney said.

In order to meet the soaring consumer demand, Comcast has also decided to increase in-person staffing and stock up on HD cable boxes at various retail locations. At these stores, customers will be able to pick up an HD cable box at the same time they purchase their new HDTV. 

Additionally, the company has recently added Colts On Demand programming to its offereings that will bring its digital cable customers closer to Miami, where they’ll be able to access a lot of pre-game activities, such as press conferences featuring Coach Caldwell and top players and highlights from Media Day. They will also be able to access this content anytime they want, for which they’ll have to just click the “On Demand” button on their remote control, and further choose “Get Local,” then “Sports” and then “Colts.” 

Comcast has currently been offering over 17,000 On Demand programs to its viewers, all of which is provided to the Comcast digital cable customers at no extra cost, with the ability to pause, fast forward and rewind selections. The same way, the Colts content is also being offered at no extra fee to the customers.
Recently, Comcast reportedly announced it is moving ahead from broadband to wideband with the launch of next-generation DOCSIS 3.0 in the Metro Richmond area. With wideband, the company has introduced a new echelon of Internet speed tiers, which redefines the customer experience online and creates a platform for Internet innovation in the years ahead. The company introduced the Extreme 50 tier with download speeds of up to 50 Mbps, one of the fastest speed internet connections available today worldwide.

Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Kelly McGuire