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Cable Technology Feature Article

February 12, 2010

Despite Comcast Changing Brand Name, Critics Wonder if Customer Service is Still an Issue

By Kelly McGuire, TMCnet Editor

For subscribers use to having the name “Comcast (News - Alert)” labeled on their cable equipment, there will now be a new name plastered on all electronics in your household.

The biggest cable provider in the United States announced that it’s changing its name to Xfinity. 

Quite a switch eh? At least now it will completely separate itself from Cablevision.

In an attempt to show its customers it’s not the “same old company,” it once was, the name change is the first step in increasing innovation on new products and faster speed for services. 

The Xfinity name is not new to the Comcast lineup however. In December, the company announced the launch of Fancast Xfinity TV, which gave users the Internet TV platform a host of shows including “The Simpsons,” and “The Sopranos.”

According to reports, Comcast will remain the corporate name, all new products will be branded under Xfinity. 

While this may give a new “face” to the company, how will this fair with customers who have – for years – complained about the poor service? 

Time will only tell my fellow cable junkies.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire