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Cable Technology Feature Article

February 17, 2010

EPIX Takes Rich Mobile Content to the Next Level

By Raju Shanbhag, TMCnet Contributor

Video on mobile devices is nothing new. But companies have long been trying to outdo one another by improving the quality of video being played on mobile devices. Even content companies in the traditional sector have tested the waters in the mobile domain. Similarly, Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. “MGM” and Lionsgate have added mobile capabilities to its multiplatform offer with EPIX and expanding the viewing experience across the “third screen.”
Mobile is considered to be the “third screen” after TV and the PC for content providers to explore. With features such as WAP, Bluetooth, MP3, radio, video and sound recording, mobile phones are the perfect platforms to provide video content.
Cable, telco and satellite distributors can now bring the EPIX experience right to subscribers’ mobile devices, alongside its existing linear channel, on-demand and online delivery platforms.
To demonstrate a mobile version of the channel, which runs on Adobe Flash Player 10.1, EPIX has joined the Open Screen Project and teamed up with Adobe.
“We’re focused on defining the future of entertainment, and mobile is at the forefront of consumer demands,” said Thomas Carpenter, vice president of operations at EPIX. “We are committed to providing viewers with the best entertainment experience anytime, anywhere - and what better place to deliver on that commitment than mobile? Working with Adobe on Flash Player 10.1 is a significant milestone in our effort to be the first to embrace new technologies.”

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Stefania Viscusi