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Cable Technology Feature Article

February 17, 2010

HBO and FiOs to Launch HBOGo.com, Online TV Service

By Kelly McGuire, TMCnet Editor

I don’t know about you, but I’m a big HBO fan. Whether it’s True Blood or Big Love, I’m on the couch frequently, eyes glued to finding out what happens next on my greatest TV dramas.
So, when news surfaced of HBO’s agreement with Verizon (News - Alert) FiOs TV to provide access its online TV service HBOGo.com, I wasn’t surprised.
“The more our subscribers watch HBO, the more satisfied they are,” said Eric Kessler, co-president of HBO. “The name of the game is retention.”
According to reports, FiOs TV customers will receive over 600 hours of programming from any place in the United States. While customers can access the programming already through Comcast’s (News - Alert) Fancast product, this new partnership will allow customer to see HBO’s own interface – HBOGo.com.
“This is HBO on Demand with the styling and the engine of a Ferrari,” Kessler said. “As people get familiar with it, it will be as integral a part of the viewing experience as HBO on Demand is today.”

One thing is certain: I’ll be tuning it to HBOGo.com to get my fix of my favorite TV as much as possible.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly 'green' technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire