Cable Technology Feature Article
Broadstripe Intros Lifetime Price Guarantee Bundles
By Shamila Janakiraman, TMCnet Contributor
Broadstripe has announced the addition of two new Broadstripe Forever Lifetime Price Guarantee bundles for customers subscribed to another video provider already.
Company sources said that one bundle will provide customers a high-speed Internet and unlimited nationwide home phone service for $64.99 per month for life. The other bundle will provide Broadstripe Extreme Internet and unlimited nationwide home phone service for $ 79.99 per month for life.
Broadstripe previously launched Broadstripe Forever, offering new and existing residential customers Video, high-speed Internet access and home phone service for a price of $130 per month for life. This VIP program was successful as thousands of subscribers signed in for the service, according to Broadstripe officials.
“Customers and employees love this program; in fact, we have surpassed the aggressive sales targets that we set when we launched Broadstripe Forever. Both groups appreciate our commitment to providing the best overall value in in-home communications and entertainment,” said Tony Lent, chief commercial officer for Broadstripe.
“With these two new Broadstripe Forever bundles, we are appealing to an even wider audience by extending the packages to include options that don't require purchasing video service,” Lent said.
Customers have postponed migrating from satellite to cable service owing to the penalties charged by satellite providers for early-termination. Broadstripe hopes attract such customers offering them the opportunity to leverage the new Lifetime Price Guarantee program without going in for video service.
Lent added that the company launched this service after listening to feedback from customers of competitors. The new bundles are in direct response to prospective customers’ requests for more options and greater flexibility, he emphasized.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
Edited by Stefania Viscusi