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Cable Technology Feature Article

March 10, 2010

Comcast Academy Award Promise for Customers

By Madhubanti Rudra, TMCnet Contributor

Hoping to meet the needs of movie-freaks across the nation, Comcast (News - Alert) recently announced the launch of its Oscar Films & More collection.
The collection is part of Project Infinity, made it possible for movie buffs to watch several of this year’s Academy Award-nominated films including The Hurt Locker, Julie & Julia, Inglorious Bastards, A Serious Man, District 9 and Up.
Comcast’s signature On Demand library currently offers more than 17,000 entertainment programs and 3,000 choices in HD available over the course of a month. The On Demand library features everything from movies, music and top TV shows to the most popular kids, sports, lifestyle and local programs. Comcast also offers 19,000 TV shows and movies to its cable customers to watch online for no additional cost.
On March 3, Comcast customers were also given access to all of this year’s Academy Award-nominated live-action and animated shorts including: Door, Instead of Abracadabra, Kavi, Miracle Fish, A Matter of Loaf and Death, French Roast, The Lady and the Reaper, Sleeping Beauty and others.
“For our customers, we extend the Academy Awards into a multi-week, multi-platform entertainment binge of the best-of-the-best leading up to the show. On Comcast, past and present Oscar movies, trailers and shorts are only a remote or mouse click away,” said Derek Harrar, senior vice president and general manager of Video and Entertainment Services for Comcast, said.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Stefania Viscusi