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Cable Technology Feature Article

March 10, 2010

DIRECT TV Mesmerizes with Ultimate TV Experience

By Mini Swamy, TMCnet Contributor

The TV bug has bitten many, and with technology evolving rapidly, it is bound to bite many more, but with DIRECT TV set to take the center stage, millions will get hooked, as entertainment experience moves to a whole new level.
DIRECT TV promises the best in entertainment by airing last fall’s box office hit, The Twilight Saga: New Moon. A midnight premiere of the movie will be shown on DIRECT TV cinema on March 20.The anticipated DVD release by Summit Entertainment has heightened the excitement.
A bonus feature of the film, not available to cable viewers, is available for customers who purchase Pay Per View. They will get a chance to take a peek at what goes on behind-the-scenes. The superior and the state-of-art-technology gives a whole new meaning to home theater.
Teen heartthrobs Robert Pattinson , Taylor Lautner and Kristen Stewart can be seen in crystal-clear 1080p HD. DIRECTV customers will also have access to the bonus featurette ‘The Subtle Details’,which offers viewers a behind-the-scenes look at New Moon’sproduction design, costuming and more.
And there’s more to come. Customers will receive a feature that documents the transition from Catherine Hardwicke, Director of Twilight, to New Moon Director Chris Weitz, and his vision of the future of the series.
The goal of DIRECT TV Cinema is to provide its viewers the ultimate in home movie experience, an experience that they will not forget in a hurry. “We are thrilled to not only offer ‘The Twilight Saga:New Moon in 1080p HD but to also give our customers a deeper look at what went into making the film,” Sarah Lyons, Vice President, Upgrade Marketing, DIRECTV, said.
Available in 1080p HD for $5.99 or standard-definition for $4.99, the movie promises to be good entertainment. In addition, Summit Entertainment’s ‘Twilight In Forks’, which is a documentary that explores the Pacific Northwest town that inspired the Twilight phenomenon, will also be available in 1080p HD for $5.99 or for $4.99.
DIRECTV is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Erin Harrison