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Cable Technology Feature Article

March 15, 2010

DIRECTV to Air 'Pirate Radio' Movie Before DVD Release

By Divya Narain, TMCnet Contributor

Video service provider DIRECTV Cinema is reportedly going to premiere the motion picture, “Pirate Radio’ to DIRECTV customers more than a month before the film’s DVD release date. While the DVD release is scheduled for April 13, the movie will debut on DIRECTV Cinema on March 11
The movie is an ensemble comedy boasting an all-star cast including Academy Award winners Philip Seymour Hoffman (News - Alert) and Emma Thompson. DIRECTV customers can now enjoy the movie from the comfort of their homes. The movie will be available to DIRECTV customers in crisp HD or in standard-definition.
Pricing starts for the movie starts at $4.99, for SD, on the DIRECTV Cinema and DIRECTV on Demand platforms.
“DIRECTV Cinema strives to deliver the highest-quality movie experience by offering unique content that is above-and-beyond what consumers find on the usual pay-per-view platform,” said Sarah Lyons, vice president of marketing for DIRECTV. “DIRECTV is thrilled to continue raising the bar with Pirate Radio, by offering it to our customers more than a month before the film’s DVD release. We will continue to deliver an unmatched in-home movie experience that can only be found on DIRECTV.”
DIRECTV has gained wide acceptance owing to its state-of-the-art technology, unmatched programming, extensive sports packages and effective customer service to its more than 25 million customers in the U.S. and Latin America.
TMCnet recently reported that DIRECTV, Inc. has announced it has expanded its International programming platform with a new, exclusive 24-hour Chinese channel: Charming China. Charming China provides the newest and most popular Mandarin entertainment programs from nine popular provincial channels in China. The DIRECTV’s International platform has launched more than 135 channels that deliver a number of new programming in multiple foreign-languages to emerging ethnic markets throughout the United States.

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Erin Harrison