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Cable Technology Feature Article

March 18, 2010

Backchannelmedia's Clickable TV Demonstrated

By Anil Sharma, TMCnet Contributor

Backchannelmedia’s Clickable TV has successfully been demonstrated on wide variety of set-top boxes and user agents at the CableLabs (News - Alert) ETV interoperability event.


Officials with Backchannelmedia said that the conference turned out to be a resounding success for the company, resulting in confirmation that the company's Clickable TV software has the capability to deploy into the homes of millions of TV viewers in the United States.


InterOp provided Backchannelmedia with the opportunity to test its Clickable TV solution on multiple set-top boxes and EBIF User Agents and work together with other technology vendors serving the cable industry.


In a release, company officials said viewers who use Clickable TV through participating cable providers see small, non-intrusive icons at the bottom of their TV screen during 'Clickable Moments,' opportunities for the viewer to click a button on their remote control to 'bookmark' content to their email or secure Web portals.

Clickable TV was demonstrated and determined to be functional on a wide range of EBIF agents, including multiple generations of set-top boxes by brands such as Motorola (News - Alert), Scientific Atlanta and Samsung.

Clickable TV, unlike conventional cable RFI (Request For Information) services, uses a completely electronic response loop that connects the viewer directly to a specific location on the advertiser's web site. Clickable Moments can be inserted into both advertisements and programming.


'Participating in the CableLabs InterOp was an exciting opportunity for Backchannelmedia to test Clickable TV on a number of set-top box software platforms,' said Madeleine Noland, CIO, Backchannelmedia, in the release.


Noland said that the successful demonstration of Clickable TV on numerous platforms paves the way for it to be implemented in a wide variety of Multiple System Operators (MSOs) throughout the United States.


Clickable TV is set to launch in the second quarter of 2010 free of charge to Knology (News - Alert) digital television subscribers in the Montgomery, Alabama market.


Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Patrick Barnard