Powered by TMCnet
| More

Cable Technology Feature Article

March 19, 2010


By Divya Narain, TMCnet Contributor

DIRECTV has announced the signing of an agreement with Comcast (News - Alert) to return VERSUS to the DIRECTV programming lineup today. The terms of the deal were not disclosed.

VERSUS was a part of DIRECTV before August 2009 will now return to the same programming packages on DIRECTV.

“We are pleased that both sides were able to work out a satisfactory deal to bring this programming back to our customers,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV.

VERSUS is a rapidly growing sports cable network super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD).

Comcast Corporation officials said the company has proven track record in providing of entertainment, information and communication products and services to 23.6 million cable customers, 15.9 million high-speed Internet customers, and 7.6 million Comcast Digital Voice customers. It specializes in the development, management and operation of cable systems and in the delivery of programming content.

DIRECTV has gained wide acceptance owing to its state-of-the-art technology, unmatched programming, extensive sports packages and effective customer service to its more than 25 million customers in the U.S. and Latin America. In another article, TMCnet reported that DIRECTV is going to air ‘Pirate Radio’ movie a month before its DVD Release.

“We’re excited that we were able to come to a fair agreement that puts VERSUS back in millions of homes with DIRECTV in time for our busy spring programming schedule,” said Jamie Davis, president of VERSUS. “We look forward to super-serving these fans with NHL regular-season and playoff coverage, our first live UFC event and much more.”

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Marisa Torrieri