For cable and ISP companies, the time is now to start offering those unbeatable deals that ensures a customer’s dedication and, ultimately, loyalty to staying with a provider. Simultaneously, more and more individuals are demanding a versatile service that allows them to not only have connectivity within the comforts of their own home, but elsewhere too.

And for the movers and shakers in New York City, a new rumor set to hit the big apple on April 1, could do wonders for connectivity.

Keeping that in mind, Time Warner (News - Alert) Cable is reportedly looking to provide free Wi-Fi hot spots to subscribers throughout the New York City area beginning Thursday. And in an agreement with rival Cablevision, customers from both companies will have access to each other’s Wi-Fi networks in the Tri-State area, vastly increasing the amount of available hot spots.

“It’s becoming a value play, especially when players like Verizon (News - Alert) have mobile solutions as part of their core DNA,” said Altimeter Group analyst Michael Gartenberg. “This makes offerings from cable companies more attractive for consumers. More importantly, it reflects a trend of three core consumer screens -- PC, TV and phone -- that are connected and work together. Consumer expectations have changed, and these companies are adapting to meet that.”

Do I sense a little camaraderie?

Serving Manhattan, Queens, Staten Island and western Brooklyn, as well as Westchester Country and northern New Jersey, Time Warner combines with Cablevision, covering the rest of Brooklyn, the Bronx and part of Connecticut and New Jersey. This way, all Wi-Fi hot spots are taken care of, and all customers can be connected and content with their service.

Whether or not this is just a rumor, an April Fool’s joke or reality, only time will tell.

Time Warner was not immediately available for comment.