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Cable Technology Feature Article

March 31, 2010

RCN Partners for Mother's Day Makeover Promotion

By Jai C.S., TMCnet Contributor

RCN Corporation, a provider of all-digital and high definition video, high-speed Internet, and premium voice services, has teamed with Olympusat'sLatele Novela Network, a multicultural channel dedicated to broadcasting the most acclaimed and successful telenovels of Latin America and Europe, for a Mother's Day Makeover promotion.

This promotion, as stated, is aimed at enabling one lucky Latele Novela Network viewer from RCN (News - Alert)to win an all-expenses-paid trip to Miami, a hair and makeup session with stylist to the stars Leonardo Rocco, a new wardrobe, and an appearance in a Latele Novela Network TV special.

The Mother's Day Makeover promotion was kept open to RCN customers in Philadelphia, Lehigh Valley, PA, Chicago, and Washington, D.C.

'This is a once-in-a-lifetime opportunity for a lucky Latele Novela Network viewer, and we are delighted that Olympusat invited us to participate in such a fun and novel promotion,' Stephanie Bailey, director of Acquisition Marketing and Brand Management at RCN said.

 'Latele Novela offers the best mix of the most popular telenovelas from across Latin America. The network truly resonates with Latinas in the U.S., making it an ideal partner to help us reach the highly-coveted audience of Hispanic mothers in RCN's participating markets,' Bailey added.

Interestingly, the winner and a guest will be given a chance to fly roundtrip to Miami from May 14 - 16 where they will receive two nights of hotel accommodations, new items of clothing for their wardrobe, and a beauty consultation with one of the most popular celebrity hair stylists in the country, Leonardo Rocco. Their makeover transformations will be filmed for a one-hour special to be shown on Latele Novela Network on May 30.

'One of our loyal viewers will win the opportunity to be treated like her favorite telenovela star with two days of much deserved pampering and relaxation in Miami's glamorous South Beach,' Fernanda Merodio, director of Affiliate Sales and Marketing for Olympusat's Hispanic networks said.

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Stefania Viscusi