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Cable Technology Feature Article

April 26, 2010

Time Warner Cable Introduces E-Commerce Site En Espanol

By Raju Shanbhag, TMCnet Contributor

Looking to reach out for its Spanish speaking customers in a better way, Time Warner Cable has announced the redesign of its Spanish-language website, TimeWarnerCable.com/Espanol. The company has also announced new e-commerce features on this website.

Now, Hispanic customers will have easy access to information on products, services, clips and highlights of the most relevant Spanish language shows on top U.S. Hispanic networks. Also, these customers can watch educational vignettes featuring top Latino personalities. These descriptive Spanish videos allow customers to preview key product benefits to make informed decisions on the most relevant Time Warner (News - Alert) Cable Hispanic offers.

Time Warner Cable provides features such as high-definition television, enhanced TV features, and high-speed data and Digital Phone (News - Alert) services. The company is the second-largest cable company in the U.S., and delivers products and services to more than 14 million customers.

"Now our subscribers can not only have easy access to information on all our products, offers, and web tools but also Spanish content that will provide a greater experience and level of relevancy" said Marisol Martínez de Rodríguez, director of corporate hispanic marketing for Time Warner Cable. "Our hope is that this site will give our Hispanic customers control and access to the things they're most passionate about."

Time Warner Cable also incorporated user-friendly options such as PayXpress en Español, available in its California, Texas and New York City regions, which allows customers to manage their accounts in Spanish at their leisure. By may 2010, click-to-chat in Spanish will also launch in these areas within the next month and across the company's footprint.

Recently, the company entered into an agreement with Cablevision Systems Corp., and Comcast Corporation to allow their high-speed Internet customers to roam freely across the companies' respective WiFi (News - Alert) networks at no additional charge, expanding the reach and value of cable WiFi in the New York metropolitan area. There is an agreement between these cable providers that extend reach and value of distinct New York-area WiFi deployments.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Erin Harrison