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Cable Technology Feature Article

April 28, 2010

Tata Interactive Services, Amar Chitra Katha Bring New 2D Animation Series to Cartoon Network

By Shamila Janakiraman, TMCnet Contributor

Tata Interactive Systems or TIS, has announced that it developed a 2D Animation Series based on the Indian mythological stories published by Amar Chitra Katha Comics to be aired on the Cartoon Network, a channel dedicated to children.

TIS is a global learning and animation solutions provider which has been working with ACK Media on creating a 2D animation series based on comic stories. The series encompasses over 26 episodes of 22 minutes each and is presently being aired on the TV channel.

ACK Media owns brands which cater to the entertainment and educational needs of children including Amar Chitra Katha, Tinkle, Karadi Tales and owns proprietary characters like Suppandi, Shaker Shambu and others.

ACK partnered with TIS for making the animated series on famous characters from Indian mythology and history. ACK provided the story boards and character references for the animation and TIS took the responsibility of bringing life to the characters through new poses and backgrounds. The animation and post-production process were undertaken by TIS, said official sources.

According to Manisha Mohan, head - Design and Animation at TIS, "Our animation team was used to delivering web and CD quality animation so far. Moving to TV quality animation was a challenging and exciting journey for us. We were also able to leverage our inherent skills in character design and background creation on this production. We hope that audiences young and old enjoy watching the series."

Four episodes from the series have been aired with more stories planned for the coming weekends.

Savita Pai, executive producer of ACK animated series said that ACK approached Tata Interactive because of their ability to deliver large projects and their proven animation capabilities. ACK's creative storytelling skills combined with TIS' process-oriented approach have given rise to the animated Amar Chitra Katha tales.

"Together with Cartoon Network, we hope to bring an entertaining and memorable cartoon series to the children of today," Pai added.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila's articles, please visit her columnist page.

Edited by Stefania Viscusi