The National Cable & Telecommunications Association has disclosed a new smartphone application which is designed exclusively for the attendees of The Cable Show 2010. The Cable Show 2010 is the 59th Annual Convention and International Exposition of NCTA (News - Alert) taking place from May 11 to 13 at the Los Angeles Convention Center.

The company officials told that this interactive smartphone app is designed in such a way that it can be used for both the iPhone (News - Alert) OS and BlackBerry handsets as well as on any handset having access to mobile web applications.

Some of the important features include detailed exhibitor information such as exhibit locations, booth highlights, and downloadable marketing collateral; demonstration details and participant information for the special "My World: Powered by Cable" industry exhibit; real-time cable show alerts, updates, breaking news, pictures and videos, and Twitter feeds; and easy access to session schedules such as panel participants, locations and more.

The Cable Show app is available for free at m.thecableshow.com or at the iTunes store. The app will be frequently updated with new features and information in the coming weeks including up to the minute details on sessions, speakers, events and exhibitor information.

The National Cable & Telecommunications Association was formerly known as the National Cable Television Association. It is the most important trade association of the cable industry in the United States. NCTA's key assignment is to offer its members with a strong national presence by providing a single, unified voice on issues affecting the cable and telecommunications industry.

NCTA serves over 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access after investing more than $100 billion over ten years to build a two-way, interactive network with fiber optic technology.

In addition, NCTA is the host of industry's annual trade show which serves as a national showcase for the cable industry's inventive services such as quality television programming, interactive television services, high-speed Internet access, and competitive local telephone service.