Cable Technology Feature Article
Time Warner Cable To Showcase 'Connect A Million Minds' Application at Cable Show
By Raja Singh Chaudhary, TMCnet Contributor
Time Warner (News - Alert) Cable, a U.S. cable operator that provides video, high-speed data and voice services to more than 14 million customers, has announced that the company will showcase its new Connect a Million Minds or "CAMM" application for the television at the upcoming Cable Show in Los Angeles.
The CAMM application is an interactive TV solution that helps viewers in using their remote control to learn more about CAMM. The application has been dedicated to a corporate social responsibility program, as it also enables parents to connect their kids with great after-school programs in science, technology, engineering and math, collectively known as STEM.
CAMM is a five-year, $100 million philanthropic initiative by Time Warner Cable that addresses nation's declining proficiency in science, technology, engineering and math, causing a risk of not competing successfully in a global economy to the children of the United States. The company leverages its media assets to create awareness of the issue and inspire students to develop the STEM skills they need to become the problem solvers of tomorrow.
The initiative features a number of key aspects, such as introduction of original Public Service Announcements of PSAs that challenge public perceptions of STEM, development of a unique website at www.connectamillionminds.com, which enables parents and community members connect so that they can help their children explore the wonders of science, and an online resource named "The Connectory", which makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities. Additionally, the initiative releases grants to support non-profit organizations that offer high-quality and affordable after-school STEM learning to students.
More than 47,000 employees of TWC have been volunteering their time at community events like science fairs and robotics competitions, and sharing their passion for engineering and technology with students at CAMM career days.
With the help of the new CAMM application, users will be able to receive a link to Time Warner Cable's Connect a Million Minds initiative on their cell phone via text message, just using their remote control. Arriving upon the CAMM site, they will also be able to find terrific after school STEM activities in their area.
The application has been developed leveraging the Enhanced Binary Interchange Format technology, which is a binary form of XML, and allows for an incredible array of interactive television features by using the remote control.
According to Tessie Topol, senior director of corporate philanthropy at Time Warner Cable, leveraging cable technology to support company's philanthropic efforts has always been a key component to its program to Connect a Million Minds. Topol noted that TWC hopes that by making it even easier to participate, and demonstrating the connecting power of company's Television product, the program will reach an even greater number of consumers.
In April 2010, Time Warner Cable Business Class, the B2B arm of Time Warner Cable announced the launch of Business Class Mobile, its 4G-based high-speed wireless data service.
Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.
Edited by Marisa Torrieri