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Cable Technology Feature Article

May 07, 2010

Time Warner Cable Leverages Technology to Support its Philanthropic Efforts

By Anuradha Shukla, TMCnet Contributor

Time Warner (News - Alert) Cable, a cable operator in the United States serving over 14 million customers who subscribe to one or more of its video, high-speed data and voice services, will offer a preview of its latest Connect a Million Minds, or "CAMM," app for TV at the forthcoming Cable Show.

The CAMM app is the first interactive TV application that's committed to a corporate social responsibility program. With the CAMM app, viewers will be able to utilize their remote controls to learn about CAMM. This will also help parents in hooking their kids up with tremendous after-school programs in science, technology, engineering and math. The showcase will occur throughout the length of the Cable Show at the My World Exhibit.

Tessie Topol, the senior director of corporate philanthropy at Time Warner Cable, stated that a main component in their program to Connect a Million Minds is leveraging cable technology to support their philanthropic efforts. Time Warner Cable hopes that by making the program easier to participate in and by showing the connecting power of Time Warner Cable's television product, the program will reach more and more consumers.

By using their remote controls, users can choose to be given a link to Connect a Million Minds initiative on their cell phone through text message. Users can have a totally mobile experience once on the Connect a Million Minds website. They'll be able to locate great after-school science, technology, engineering and math activities in their area. Connect a Million Minds also has a Twitter campaign that users can follow.

The CAMM app uses the Enhanced TV Binary Interchange Format technology, a binary XML  form that enables a great array of interactive television features via the remote control.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha's article, please visit her columnist page.

Edited by Kelly McGuire