Powered by TMCnet
| More

Cable Technology Feature Article

May 11, 2010

Cox Introduces Advanced TV Plus Package for Superior TV Experience

By Madhubanti Rudra, TMCnet Contributor

When it comes to broadband, wireless communication or digital entertainment formats, millions of customers all over the nation vow for Cox (News - Alert) Communications. With the introduction of its Advanced TV Plus Package, the nation's third-largest cable TV company, Cox is ready to take customer satisfaction to the next level.

Cox is offering its customers new superior TV experience in form of Plus Package, which would be available with Cox Advanced TV. The package offers access to:

  • The Trio program guide - A new, advanced interactive programming guide
  • Whole Home DVR Service
  • Additional DVR storage space
  • Additional high-definition channels
  • Zone Channels

While Plus makes a comprehensive package for superior TV experience, the crown in the jewel of course is: access to Cox's innovative and highly-anticipated Trio program guide, designed by Cox in partnership with Frog Design and implemented by NDS (News - Alert).

"Plus Package gives customers everything they've been asking for - more great HD content; easier, more intuitive discovery of programming; the ability to personalize their TV viewing; and, with whole home DVR, anytime/any room access to what they want to watch. We are especially excited for Cox customers to experience the revolutionary Trio guide, which we built in response to their feedback on how a better guide could improve their TV viewing experience," Steve Necessary, vice president of video strategy and product management for Cox, commented.

The Trio guide features three panels on a single screen to make content browsing easier, more informative and intuitive.  Panel one (left) lists channels vertically in numerical order. Panel two (middle) shows programs on the selected channel, and panel three (right) gives a detailed description of the program selected in the middle pane.

The Trio guide's browse-related feature identifies shows that have something in common with a currently selected show, such as upcoming episodes, related series, shows within the same genre or shows starring the same actors. 

No matter, how big your family is; Trio guide allows up to eight users in a home personalize their viewing experience by selecting favorite channels and customizing iTV applications. 

"After extensive research and thorough review of available guide options, we determined that the best way to meet customers' needs was to design our own guide from scratch,' We involved our customers all along the way in our development process.  Customers are frustrated with the limited capabilities of simple grid guides and many have resorted to channel surfing only a small number of favorite channels -- missing out on the joy of discovering exciting, new content included in their TV subscription.  The easier, more logical navigation and powerful search and browse capabilities we're giving customers with the Trio guide will help them get more out of Cox Advanced TV as they uncover new entertainment favorites," Lisa Pickelsimer, executive director of video product development said, while explaining the Trio Guide's background.

Plus Package will debut in select Cox markets in the second quarter and will be deployed to Cox's entire footprint by year-end.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire