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Cable Technology Feature Article

May 12, 2010

RCDb Brings PayPal Experience to the Living Room Enabling Shopping From Home on Television

By Calvin Azuri, TMCnet Contributor

Related Content Database (RCDb) unveiled a quick and easy way for consumers to buy products directly with PayPal (News - Alert) during programs being run from cable television services, Blu-ray players and other connected TV devices. For demonstration RCDb purchased a music soundtrack directly from a movie on demand on a cable set-top box. The user has to simply enter a PIN number from the TV remote control to buy and pay directly from their PayPal account.

During the National Cable & Telecommunications Association's The Cable Show 2010 being held from May 11-13 at the Los Angeles Convention Center, RCDb will demonstrate the PayPal integration in the "My World, Powered by Cable" and CableNET exhibit areas.

Communication software and data services are offered by RCDb to content owners, network service providers, and consumer electronics manufacturers. For better monetization of TV and movie content through the integration of the established web services, PayPal's e-commerce capabilities will be pre-integrated for cable operators which deploy the RCDb web services platform on their networks.

Zane Vella, CEO of RCDb says that RCDb will provide cable network operators with the fastest way to integrate chief web services like PayPal into their consumer set-top box experience. This would lay the foundation for incremental revenue streams for content owners and their cable distributors, in combination with RCDb's time-based metadata.

PayPal has more than 84 million active accounts in 190 markets.  Operating in 24 currencies around the world, PayPal enables global ecommerce. Members using PayPal find it fast and easy to send money without sharing financial information, they have the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing.

Osama Bedier, PayPal's vice president of platform, mobile and new ventures says that RCDb will leverage their platform to bring the PayPal experience to the living room, allowing consumers to shop while they watch TV.  He added that this is an example of how they have enabled customers to pay through any connected device whether it's a laptop, mobile phone or a set-top box.

The demonstration will be available during NCTA's (News - Alert) The Cable Show 2010 and at all RCDb offices in Los Angeles and San Francisco.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

Edited by Alice Straight