Cable Technology Feature Article
Cablevision Systems Selects ActiveVideo CloudTV Platform
By Anshu Shrivastava, TMCnet Contributor
Cable system operator Cablevision Systems Corp. has said that it has deployed and delivered more than two dozen new interactive channel experiences to its entire digital video customer base using the ActiveVideo CloudTV platform.
With the help of CloudTV, the company is offering an expansive menu of personalized television content, including hyper-local sports and news, advertising showcases, and mosaic programming, to nearly 3 million subscribers in the New York tri-state area.
The company said that the line-up includes MSG Varsity Interactive, News12 Interactive and a variety of other channels and advertising showcases. Additionally, the ActiveVideo platform is also powering Quick View kids, sports and news navigational mosaic channels.
ActiveVideo offers viewers an engaging experience that combines Web video, Web 2.0 functionality and traditional television, said ActiveVideo officials. Using MPEG streaming, ActiveVideo delivers the Web 2.0 experience to viewers via both legacy and next-generation digital set-top boxes and broadband-connected devices.
ActiveVideo enables Cablevision viewers to navigate a completely interactive environment of both linear and broadband programming, including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising.
Additionally, using the ActiveVideo CloudTV platform and content developer's kit (CDK), Cablevision is able to write Web-based content once for delivery as a single MPEG stream to any digital set-top box.
Since CloudTV development is based on standard Web tools and talents, applications can now be built, tested and deployed in a few months. Company officials said that subscribers can use standard remote controls to search for, select and engage with video and information as they can on the Web.
"TV programming that brings together the best of linear, on-demand video and interactivity into one channel will be a key differentiator for Cablevision in the future," said Gary Schanman, senior vice president for video and advanced advertising product management at Cablevision.
Schanman said ActiveVideo's flexible development tools and scalable platform enable the company to innovate rapidly and leverage the strength of its fiber-rich network to deliver "tremendously valuable, unique experiences to our customers."
Cablevision and ActiveVideo Networks (News - Alert)plan to continue working to develop and deploy cloud-based channels as part of a CloudTV rollout, improving the interactive TV experience and provides services.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.
Edited by Alice Straight