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Cable Technology Feature Article

May 12, 2010

RCDb Partners with S&T

By Deepika Mala, TMCnet Contributor

Related Content Database and Strategy & Technology have entered into a partnership relation to deliver interactive web services and data feeds deep in the cable network, showcasing the results of their collaboration at one of the industry's leading events.

During the National Cable & Telecommunications Association's The Cable Show 2010 being held May 11-13 at the Los Angeles Convention Center, RCDb and S&T will demonstrate together in the "My World, Powered by Cable" and CableNET exhibit areas.

The web services and RCDb time-based movie information delivered over an object carousel powered by the S&T TSBroadcaster, will be experienced by the visitors.

The demonstration of RCDb and S&T runs on tru2way and EBIF powered cable set-top boxes.

"S&T is a world leader in digital platform technologies and already delivers complex services for pay TV over a variety of network topologies," Zane Vella, CEO of RCDb, said. "We are fortunate to partner with S&T in helping cable operators deliver new revenue-generating services like our on-demand actor and product information. This enhanced movie experience, already proven in the Blu-ray world, is now available for service providers to expand the monetization opportunities from their existing networks."

New records have been set by today's demonstration by RCDb and S&T in the synchronization of video stream events to tru2way and EBIF applications. The demonstrations have also opened the door to new interactive features similar to those found on Blu-ray and DVD special editions.

The cable operators, through the partnership are empowered to efficiently provide useful and compelling web services that consumers love, advance innovation in their service roadmap, and leverage investments in their core network.

"The RCDb platform bridges the cable network and Internet web services in a cable-friendly manner," David Cutts, Managing Director of S&T, said. "RCDb's movie information service is a powerful example of how the web can bring value to both the cable customer and operator, and how it can be well-managed and integrated in the existing network."

During NCTA's (News - Alert) The Cable Show 2010 and at RCDb offices in Los Angeles and San Francisco, the demonstration is available

In related news, to bring movie and TV recommendations to the cable experience RCDb and Jinni have entered into a partnership relation.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Alice Straight