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Cable Technology Feature Article

May 13, 2010

Active Video Networks Demos CloudTV Platform at Cable Show

By Carolyn J Dawson, TMCnet Contributor

ActiveVideo Networks  (News - Alert)is a global provider of cloud-based interactive television solutions. At multiple exhibits at The Cable Show 2010, now underway in Los Angeles, ActiveVideo Networks will demonstrate the way in which its Cloud TV platform can enable the launch of pioneering services and next-generation television experiences.

In Booth #1801 and the 'My World: Powered by Cable' exhibit, ActiveVideo will set up a demonstration on how the processing in the network cloud help the cable operators and programmers in order to increase subscriber engagement, control Web-based navigation and produce new revenues. The applications which are live with major cable and IPTV (News - Alert) operators and the applications that are made for future deployments will be included in the exhibits.

The ActiveVideo demonstration in The Cable Show 2010 will include web-style personal and social television applications, iPhone (News - Alert) remote navigation that increases the capacity to locate and manage content, perceptive navigation to drive next-generation on-demand iVOD experiences, web-based interaction that improves EBIF capabilities, games improvement and field results that authenticate the power of games as a driver of usage, and sophisticated VOD promotion incorporation.

Jeff Miller, the president and CEO of ActiveVideo Networks, said, 'As our footprint has grown over the past 12 months, there has been increasing recognition by the industry of how CloudTV can provide services that truly differentiate cable from competitors.  Our Cable Show exhibit includes a smorgasbord of applications that can be delivered to any subscriber using existing cable infrastructure.'

In order to boost the subscriber value for cable system operators and programmers, the ActiveVideo CloudTV platform makes use of existing VOD infrastructures or broadband connections. The platform exploits the current web content development technologies to allow the operators, customary web programmers and promoters to write rich interactive content once and it can be delivered consistently to any digital set-top box, CI+ enabled television or broadband-connected CE device.

ActiveVideo Networks' network-centric approach cleanly and economically allows expanded programming, navigation and advertising possibilities thereby allowing the viewers to identify and share their TV experiences. ActiveVideo joins web-based media and clickable classifieds with high-quality video, abrupt receptiveness, and remote control navigation of television. This enables standardized interactivity across all digital and IPTV set-tops, CI+ enabled televisions, and broadband-connected CE devices.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Patrick Barnard