Cable Technology Feature Article
Sigma Systems Launches SIS Version 2.0
By Anil Sharma, TMCnet Contributor
Officials with Sigma said that the Version 2.0 offers several new features and EBIF support that gives cable TV and IPTV (News - Alert) providers a powerful solution for delivering addressable advertising to highly-qualified subscriber audiences.
According to company officials, a key component in the execution and monetization of advanced advertising, Sigma Systems' Subscriber Information Service enables addressability by collecting subscriber-related data and providing the SCTE 130 SIS interface needed to access the data for audience qualification and segmentation.
Company officials said that with SIS 2.0, Sigma Systems delivers support for Enhanced TV Binary Interchange Format (EBIF) interactive TV environments; stronger privacy policies for more secure management of subscriber information; and improved performance to ensure subsecond response times for run-time advertising requirements.
In addition, SIS 2.0 includes the latest support for SCTE 130 compliance.
Sigma Systems' SIS 2.0 gives TV operators the ability to aggregate disparate sources of subscriber data from the network, such as service usage and authorization, and combine that data with demographic/household and geographic/location information to create a single view of the subscriber.
According to company officials, SIS 2.0 generates audience profile 'qualifiers' in subseconds that define new and more granular customer segments that advertisers can use to target their addressable linear, dynamic VOD and interactive advertising in real time.
SIS 2.0 also provides strengthened subscriber privacy features, and allows subscribers to either opt-in or opt-out of receiving any targeted advertisements or other campaigns.
'Increased consumer adoption of IP-based video, including VOD, converged communications and TV Everywhere, has opened the door for operators to deliver higher levels of personalization and interaction to audiences,' said Brian Cappellani, CTO and VP of engineering for Sigma Systems, in a statement.
Cappellani said that with SIS 2.0, operators can leverage customer data and deliver addressable ad campaigns across multiple devices and services to their subscribers.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page .
Edited by Patrick Barnard