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Cable Technology Feature Article

May 17, 2010

Comcast Digital Cable Customers to Get ESPN 3D

By Divya Narain, TMCnet Contributor

Philadelphia-based Comcast Corporation has announced that it has teamed with ESPN to provide ESPN 3D to Comcast's (News - Alert) Digital Cable customers, bringing top sports events to consumers in next-generation 3D. Comcast has become the first cable company to enter into an agreement to distribute ESPN's (News - Alert) new network that will launch on June 11 and will include nearly 100 events in its first year.

"As a leader in the distribution of innovative content, it's fitting that Comcast is the first cable distributor for ESPN 3D," said George Bodenheimer, co-chairman, Disney Media Networks, and president, ESPN and ABC Sports. "This agreement demonstrates ESPN's and Comcast's shared commitment to bring the latest viewing experience to sports fans."

"ESPN was a pioneer in HD, and continues to move the industry forward with the first 3D sports network," said Brian L. Roberts, chairman and CEO, Comcast Corporation. "We delivered the first live national 3D sports event to consumers homes earlier this year with the Masters Tournament and believe that 3D sports will drive the adoption of this technology and continue to revolutionize how we deliver entertainment."

Customers will also enjoy select ESPN 3D events on VOD.

ESPN 3D will go on air on June 11 with the first 2010 FIFA World Cup match featuring South Africa versus Mexico. It will showcase up to 25 matches throughout the World Cup. Other attractions of the new network include:

  • X Games 16, July 28-Aug. 1
  • College basketball's Old Spice Classic, Nov. 25-28
  • College football's ACC Championship on Dec. 4
  • Jimmy V Classic on Dec. 7
  • 2011 BCS National Championship game Jan. 10, 2011
  • X Games 15, Jan. 27-30, 2011
  • College basketball's Big East Tournament, March 8-12, 2011

Comcast Corporation has proven track record in providing of entertainment, information and communication products and services to 23.6 million cable customers, 15.9 million high-speed Internet customers, and 7.6 million Comcast Digital Voice customers. It specializes in the development, management and operation of cable systems and in the delivery of programming content. In another article , TMCnet reported that Comcast has signed a partnership agreement with Augusta (News - Alert) National Golf Club to deliver the 2010 Masters Tournament in next-generation 3D across multiple platforms.

Divya Narain is a contributing editor for TMCnet. To read more of Divya's articles, please visit her columnist page .

Edited by Marisa Torrieri