Powered by TMCnet
| More

Cable Technology Feature Article

May 19, 2010

System to broadcast 50 HD Quality Radio Channels over a Single New Digital TV Channel patented by Ludwig

By Calvin Azuri, TMCnet Contributor

An announcement was made by the Board of Directors of Ludwig Enterprises, Inc., a revolutionary broadcasting company, that it has filed for "patent pending" status for its technology known as "Multiple Data Channel Transfer using a single data stream". High quality digital audio is intended to be provided by this revolutionary radio receiver technology.

A "carousel" is utilized to interleave information streams in a repeating pattern for inclusion into a digital video broadcast. This makes the technology unique.

The uniqueness of the carousel is defined by multiple digital audio programs, not just one digital audio channel as is normal in digital television in the case of the Ludwig Enterprises data carousel.

Ludwig's new multi-function cognitive receiver called "The One Radio" will receive this transmission. "The One" radio receiver is a mobile handheld also known as MH device about the size of an Iphone. Many applications are contained in the receiver along with its audio capabilities. The radio can be placed in a "off the shelf" docking station for in home or in car listening. The exact number of listeners as well as a demographic / statistical model of the typical listener in each of Ludwig's 50 primarily markets will be known to an advertiser within 96 hours of playing a commercial due to the unique technology in "The One" radio.

"The One" radio is a subscription based service with a one-time subscription fee charged upon activation and the radio is given as a gift. Ludwig does not charge a monthly fee.

A new radio that receives signals from the new Digital Television Stations or ATSC also known as HD-TV has been developed and patented by Ludwig. 50 channels of audio are received by these radios. Majority of the channels will broadcast ethnic talk with some channels will include English, old-time radio shows, 24-hour news without commentary, audio books, educational and religious programs. The radio will be equipped with a GPS like module and data transmitter. Daily reports will be collected regarding the channels and advertisements listened to by each radio receiver in 15 minute sampling intervals.

More information on the receiver can be obtained at http://ludwigentcom.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

Edited by Alice Straight