Powered by TMCnet
| More

Cable Technology Feature Article

May 19, 2010

AT&T Revamps Bundle Offers, Intros New Savings with 'Quad-Play' Option

By Kelly McGuire, TMCnet Editor

Everyone's familiar with Cablevision's Triple Play (News - Alert) deal, which allows first time customers to get a package deal for cable, Internet and phone service for a pretty affordable price, albeit for just the first year.

But, now, with AT&T's (News - Alert) new U-verse offers, consumers can have another bundle option to choose from. The service option continues to be revamped by AT&T, adding more flexibility and more savings.

Think they want to steal the competition?

Launched in March, the company's "Choice" bundle did quite well. So, AT&T, in response, has released a new "Choice" set of bundle options that give consumers even more savings for one year for bundling a complete quad-play of AT&T U-verse TV, U-verse High Speed Internet, U-verse Voice and wireless services - a bundle option not available from most cable providers.

With this new premium package, customers can select from the pool of services, to make their own desired three service choices for their own personalized bundle.

According to Joey Schultz, vice president of consumer marketing, AT&T Mobility and Consumer Markets, with more than three-fourths of AT&T's U-verse customers taking a triple or quad-play bundle, the company know this is an option consumers want and can't get from cable.

"We're giving customers even more reasons to bundle with AT&T," Schultz said. "This is an incredible deal that not only gives you savings and one monthly bill, but a full lineup of services that work together to bring you a new level of integrated features, convenience and control."

For consumers who use AT&T's U-verse bundles, the average person can save $30-$45 a month for the first year. In addition, customers who bundle a fourth AT&T service receive an extra $15 in monthly savings, for up to $60 in savings each month for one year. Not too shabby.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire