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Cable Technology Feature Article

June 15, 2010

Ad Systems Communications Adds De Paul University in Chicago to its Customer list, increasing Its University Cable TV System Market Share

By Carolyn J Dawson, TMCnet Contributor

Ad Systems Communications a major service provider of digital media and video communications for all the major cable TV networks, has announced it has signed a contract with De Paul University in Chicago, Ill., whereby it will be installing its proprietary, patent pending cable TV ad insertion technology at the University. Through this contract, Ad Systems Communications becomes the exclusive cable advertising sales company for the University's Cable TV System. This cable distribution system serves more than 25,000 students throughout the campus and includes all on campus student housing units also.
In a release, Michael Heil the Chief Executive Officer of Ad Systems Communications said, 'We are very excited to add another University Campus to our advertising portfolio. Many regional, national as well as local advertisers are looking to us as a niche TV advertising outlet as we continue to increase our university campus market share. Advertisers can quickly and effectively get their message to the 18 to 25 year old college student with our innovative technology.'
A digital media and video communications services company, Ad Systems Communications, provides excellent advertising range for all the major cable TV networks like the ESPN (News - Alert), MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT. The company deploys into the cable, satellite and IP television markets, its patent pending insertion and streaming media technology. The company's major revenue is derived from this inventory by selling to its advertisers both long and short form video commercials into highly targeted markets.
Ad Systems Communications has a very novel approach towards television advertising. Ad Systems personalized service and attention to detail supports advertisers who are interested in increasing their sales and in improving their brand recognition, and at the same time offering the particular advantage of reaching highly-targeted TV markets which other cable providers cannot. Till date, Ad Systems supports over four hundred cable television operators.
In a release, Dave Allen, Vice President of Sales at Ad Systems Communications said, 'De Paul University is one of the ten largest private universities in the country. We are very pleased to have De Paul join our ever growing family of Universities,'

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Alice Straight