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Cable Technology Feature Article

June 15, 2010

Windstream Enhances Lifetime Price Guarantee With Digital TV From DISH Network, Chance to Win Free Service for Life

By Nathesh, TMCnet Contributor

Satellite, cable
Windstream (News - Alert) Corporation, a provider of phone, high-speed Internet and high-definition digital TV services, has stated that they have launched an unprecedented triple play Lifetime Price Guarantee, adding a high-definition digital TV package from DISH Network.
The company has stated that Lifetime Price Guarantee offers customers with a locked-in monthly rate for life and chance to win free service for life.  
According to a release, the launch of Windstream's original double play Lifetime Price Guarantee by DISH Network in 2009 provided fixed price for life for high-speed Internet and unlimited nationwide calling. Both the Lifetime Price Guarantee offers can be purchased without an annual commitment.
Chief marketing officer for Windstream, Ric Crane has commented that the triple play Lifetime Price Guarantee is a game-changer for Windstream and their industry as it offers customers great value for all of their communications and entertainment services in a way that has never been done before. Windstream offers peace of mind to their customers by helping them manage future expenses with a stable price they can rely on forever.
The DISH Network package that has been included in the Lifetime Price Guarantee offers local channels in HD and a dozen of other most popular channels in HD such as ESPN (News - Alert), ESPN2, Food Network, HGTV, The Learning Channel, The Weather Channel, TNT, TBS and USA, as well as Video on Demand and music channels.
Windstream has also offered customers a chance to win all three services free for life from 'The Lifetime Tour' and the company's mobile tour that features its vintage 1953 green truck. One prize will be awarded each month through October to people living in a Windstream residential area.
Windstream is offering its business customers the same price and service commitment it's providing for its residential customers with its 'Lifetime Price Guarantee' voice/data offering. Unlike typical service provider lower-priced bundled packages that typically end after a set period, the Windstream's 'Lifetime Price Guarantee' offering will give business customers up to 12 Mbps of Internet service and unlimited nationwide calling with 10 features for an unchanging price. There is one minor restriction with the new plan - it is available to those business customers that subscribe to at least one new bundled service for a limited time.
Recently, Windstream unveiledidentity theft protection solution to prevent fraud and Windstream started Lifetime Tour.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.