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Cable Technology Feature Article

June 25, 2010

Indian DTH Market is Growing Despite Economic Crisis, Says Study

By Trupti Kamath, TMCnet Contributor

RNCOS, a Delhi-based market research firm, has released a new report, “Indian DTH Market Forecast to 2012,” which forecasts that revenues generated by DTH players in India will grow at a CAGR of around 27 percent from 2010-2013. This growth will be supported by huge investments by the existing and new players. Defying the global trend of economic crisis, the Indian DTH industry posted significant growth in 2008 and 2009.
As the recording service is gaining popularity, the study says that more urban people will subscribe to Direct-To-Home in the near future. On the verge of innovations, the DTH subscriber base will expand at a CAGR of around 18 percent during forecast period (2010-2013).
The report divides the Indian DTH market into various segments comprising Industry Outlook, Key Market Trends, Consumer Price Sensitivity Analysis, Marketing Strategies and Other Technology Options. The industry outlook gives detail about subscriber base, operators, Average Revenue per User. Further, the Key Market Trends gives an insight into the industry. In the Marketing Strategies section, various factors are explored which can accelerate the growth pace of DTH subscribers in near future.
The report analyses strengths and weaknesses of the current players in the Indian DTH industry and presents a comprehensive picture of their business strategies. The report details the government initiatives along with the regulatory framework to drive the DTH sector. This section provides all the details required for entering the Indian DTH market. It deals with information related to Technical Standards, Tariffs, and Foreign Investor Prospects.
Currently, the Indian DTH market is being served by six private players - Dish TV, Tata Sky, Sun Direct, Big TV, Airtel (News - Alert) Digital TV and Videocon D2H. The report studies the emerging market trends, recent developments and their impact on the market. The report will help clients analyze the leading-edge opportunities, prospective customer base, expected future outlook and all the other factors critical for the success of a new entrant in the Indian DTH market.
RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. It studies and analyzes the industry and its various components, with comprehensive study of the changing market behavior.
RNCOS’ another report, “Middle East ICT Market Analysis,” forecasts the Turkish IT industry revenue to grow at a CAGR of more than 16% to around US$ 12 Billion from 2010 to 2013. Various global IT giants are actively operating in Turkey. The government authority TTGV is also providing financial support and expert advice through technology parks that bring together businesses, academic research and overseas investment. Along with this, various other associations such as BILTEN and Informatics (News - Alert) Association of Turkey have been established for the development of IT industry in Turkey.

Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny