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Cable Technology Feature Article

June 28, 2010

Hallmark Channels Available to a Large Number of Viewers

By Carolyn J Dawson, TMCnet Contributor

Hallmark Channels recently announced two significant milestones to distribute its channels.
Hallmark Movie Channel was the cable network which exhibited a very quick growth in 2009 and is retaining its rank as the rapidly expanding cable network in 2010 till date. In the opinion of Nielsen, by last of May, there will be 35.8 million subscribers for Hallmark Movie Channel. The network has added more than 17 million new subscribers for the past one year,thus increasing the numbers of subscribers to twice the amount as compared to the previous year.
Recently, DirecTV (News - Alert) Hallmark introduced Channel HD in 10 million homes. Industry estimates of the HD universe states that, within a span of six months, 40 percent of subscribers started to view Hallmark Channel HD penetration.
Bill Abbott who is the President and CEO of Crown Media Holdings said that “Our continued success in distribution growth reflects the tremendous value of the Hallmark brand and the demand our distribution team has created for the channel throughout the country. Hallmark Movie Channel is on a meteoric rise, with subscriber expansion ahead of our expectations, as viewers, advertisers and distributors all respond to the positive and poignant programming. We are also extremely pleased with the penetration of Hallmark Channel HD, amidst a crowded market. With the recent addition of Joan Gundlach as Executive Vice President, Distribution, I am confident that we will meet our year-end goals for both Hallmark Channel and Hallmark Movie Channel.”
Hallmark Channel is a basic cable network that functions 24 hours a day. It provides a varied slate of outstanding entertainment programming that is available in high definition (HD) and standard definition (SD) to around 90 million subscribers. 5,450 cable systems and communities along with direct-to-home satellite services nationwide serves to distribute the top tier program service. Hallmark Channel is the nation’s well known network in the country which delivers excellent family programs including original TV movies, general entertainment and home and lifestyle content. Hallmark Movie Channel is the sibling of Hallmark Channel. It is also available in HD and SD which concentrates on the greatest family movies of all time.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Marisa Torrieri