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Cable Technology Feature Article

July 09, 2010

Cox Communications First to Broadcast Yankees vs. Mariners Games in 3D

By Carolyn J Dawson, TMCnet Contributor

Cox (News - Alert) Communications will be broadcasting the first Major League Baseball games in 3D on Saturday, July 10 and Sunday, July 11. The game will be played between the New York Yankees and the Seattle Mariners. The games will be broadcasted through YES Network 3D in Manchester and Meriden, Connecticut on channel 784.
Subscribers who have 3DTVs will be enabled to watch the Yankees games live at 10:10 p.m. ET on Saturday and 4:10 p.m. ET through YES 3D on Sunday. The subscribers who don’t have the facility of 3DTVs at home are able to visit the Best Buy stores in Manchester or Meriden during business hours on Sunday, July 11. Re-telecast of Saturday's 3D Yankees game will be from 4:00 p.m. This telecast will be shown up to the live coverage of Sunday's contest at 4:10.
In a release Roger Sokolosky who is the Vice President of Sales, Cox New England said that "Cox is excited to offer our customers this unique viewing opportunity and we also feel privileged to host anyone interested in checking out the 3D Yankees experience through our great partnership with Best Buy. YES is providing baseball coverage like no one has seen before."
In order to watch the Yankees on YES 3D, the Cox customers need to possess a 3D television and an HD or HD/DVR receiver. In addition to that, the TV manufacturer's specified 3D glasses are also needed to watch the content in 3D. Also, the receiver must be connected to the 3DTV with an HDMI cable. After that, the customers need to tune to channel 784 and modify the setting on their 3DTV to "3D format" or "3D mode." 
Earlier this year, Cox has televised the Masters Tournament in 3D with live four-day coverage of the event. YES Network is the official channel of the New York Yankees.
Cox Communications is a native provider of broadband communications and entertainment solutions. The company offers sophisticated digital video, Internet, telephone and wireless services over its own nationwide IP network. It is considered as the third-largest U.S. cable TV company. It offers its services to nearly 6.2 million residences and businesses. Cox Communications ranks 21 in the DiversityInc's list of Top 50 Companies for Diversity.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Juliana Kenny