Widevine, a provider of digital entertainment solutions, announced that Hisense (News - Alert) Electric, a top LCD TV brand in China, will utilize Widevine's adaptive streaming, virtual DVD-like controls, and digital rights management or “DRM” solution on their Internet-connected televisions.

By incorporating Widevine's (News - Alert) video optimization and DRM platform, telecom, cable, satellite, and Internet providers will be able to deliver a high-quality over-the-top experience directly to Hisense TVs, company officials said.

Hisense exports to over 130 countries and regions throughout the world and holds nearly 30 percent of the LED TV market in China as of the first half of 2010, according to company reports.

“We pride ourselves on offering our customers televisions that employ the latest technology, and including Widevine's video optimization capabilities and DRM into our products is in line with this philosophy,” Jian Huaigang, vice general engineer of Hisense Electric, said.

“In doing so, customers can enjoy content from service providers and the Internet alike on their Hisense televisions, whenever they choose to,” Huaigang added. “Not only does this provide a high-quality viewing experience for them, it also strengthens our brand and allows us to retain our leading market position.”

Widevine’s entertainment technology solutions enable major Internet content services and large cable, satellite, and telecommunication companies to launch “TV Everywhere” strategies.

The company's software platform optimizes the entertainment experience for live and on-demand content delivered over any network to any device. An advantage of Widevine’s solution is that it is natively supported in nearly all types of network-connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

In July, Widevine announced support for Dolby Digital Plus in its video optimization and DRM platform to bring the movie theater-like experience directly to the living room via the Internet, TMCnet reported.

“Widevine's solutions ensure that consumers will receive the highest quality viewing experience possible on premium content delivered over the Internet directly to connect Hisense televisions,” Brian Baker, Widevine CEO, said. “We are excited to help Hisense enable these services on their lineup of connected TVs.”