Cable Technology Feature Article
TiVo and Cox to Offer TiVo Premiere with Integrated Cox On Demand Service
By Nathesh, TMCnet Contributor
Cox Communications, a broadband communications and entertainment company, and TiVo, a dealer in advanced television services, have stated that they have entered into a collaboration to offer TiVo (News - Alert) Premiere with integrated Cox On Demand service to Cox subscribers.
According to the deal, Cox will promote TiVo Premiere to its subscribers, support TiVo Premiere as an optional set-top, and provide free installation for TiVo Premiere boxes purchased by subscribers at Best Buy and other retail and online outlets including TiVo's own website. Cox (News - Alert) will promote TiVo Premiere through its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.
TiVo Premiere leverages features such as new HD user interface for optimized search & discovery, records up to 45 hours of HD programming, connects to cable service, replacing user cable box, access world's largest on-demand video store and schedule recordings online or with customer’s mobile phone. TiVo Premiere box will also be able to enjoy TiVo's entire suite of advanced features including access to near infinite broadband content including movies and music, remote scheduling, multi-room viewing, interactive applications and TiVoToGo functionality.
Pat Esser, president of Cox Communications has said that they recognize that consumers are attracted to a growing range of devices that enable them to access broadband content and interactive capabilities. With TiVo Premiere, Cox is providing consumers even more choice. Their subscribers will not only have access to TiVo's user experience but Cox's robust Advanced TV offering including On Demand service.
Steve Necessary, vice president of Video Strategy and Product Development for Cox has said that making their video on demand library available to customers who are using TiVo Premiere ensures that they can continue to enjoy all of the great television and movie choices available through their offerings but now have it seamlessly combined with access to a myriad of broadband content in addition to what they offer today.
Tom Rogers (News - Alert), president and CEO of TiVo added that this is a major opportunity for TiVo, the cable industry and television viewers alike. They are extremely pleased that Cox has elected to integrate its VOD library into TiVo Premiere and offer it to subscribers along with simple and free installation. This is a terrific cost-effective solution for cable operators looking to deliver broadband content and over-the-top television to subscribers. They couldn't be happier than to be teaming with Cox to bring this fully integrated converged television and
Internet experience to their shared customers.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Juliana Kenny