Rumors are speculating that Broadsoft, an IP-based communications provider has recently acquired Casabi (News - Alert), a cloud-based personalized content and messaging applications provider. Neither company’s representatives could be reached for comment, but one of TMC’s (News - Alert) writers was able to get his hands on a press release that was soon after taken off the wires.

TMC’s Peter Radizeski suggested that “someone may have jumped the gun” when asked for comment about the content of the press release he posted on his blog. “The only thing I noticed was that there was no price listed,” Radizeski commented in a phone interview. And soon after he had posted the content, the press release was inaccessible.

Radizeski extracted from the release before it was taken down that Broadsoft “today announced it has acquired substantially all of the assets,” of Casabi. "Casabi empowers cable, fixed-line and mobile telecommunications service providers to expand their consumer offerings to include fixed-line SMS, customized information services and tools that keep families organized. Through this hosted application, family members can send text message blasts to any phone number (fixed-line or mobile), access voicemail, make real-time updates to a family calendar, and share a network address book."

While still waiting to hear from Broadsoft on the subject, Radizeski commented on this rumored move, “this clearly plays into the roadmap at Broadsoft of more MRC based offerings. This acquisition also assists Broadsoft customers in two ways: a tool for SMS messaging and a differentiator for service bundles. The market is becoming awash with bundles, but no clear differentiation one from the other. This may help.”

He also noted that "Broadsoft is probably hoping to add value to its hosted PBX (News - Alert) service." Return to TMC for any further updates!