SeaChange International, a software company specializing in Global multi-screen video, has created SeaChange Adrenalin, a fourth generation video back office. The company is planning to demonstrate the solution at Cable-Tec Expo.

Designed using an open service oriented architecture, Adrenalin is said to deliver a consistent video experience. Operators can now use Adrenalin to evolve their on-demand services to provide rich and seamless user experiences across mobile, PC and TV screens with extensive cross promotional capabilities and fully integrated linear and non-linear advertising.

“Adrenalin is a result of an integrated engineering effort bringing together the best features and benefits of our acquired software products under a single and consistent architecture,” said Yvette Kanouff, president of SeaChange, in a statement. “We’ve already launched TV, PC and mobile services for StarHub, Three and others, and this real-world experience has given us a unique advantage in creating Adrenalin. Its introduction sets the path forward for cable operators who represent the world’s largest on-demand footprint to launch integrated multi-screen video services from a single, cost efficient platform.”

Company officials also clarified that the demonstration of Adrenalin on-demand and broadcast streaming this week at Cable-Tec Expo will show the capabilities that cable operators will gain through an incremental transformation of the industry leading SeaChange Axiom on Demand back office. Adrenalin’s first release for SeaChange Axiom on Demand software upgrade customers is scheduled for early 2011.

Adrenalin includes business applications such as an office manager to execute multi-screen promotions, content management, Web-based management and monitoring, and advanced client publishers.

SeaChange integrated deployment-proven technologies from its eventIS and Mobix Interactive (News - Alert) acquisitions with Axiom on Demand to make Adrenalin modular and multi-screen ready.

As stated, key features of Adrenalin includes support for Internet and mobile streaming formats including Adaptive HTTP, Adobe Flash, Microsoft (News - Alert) Silverlight and Apple QuickTime, as well as standard MPEG-2 and MPEG-4/H.264 video; horizontal n+1 scaling and stateless servers to ensure load balancing and independent scaling at the network center or at its edge;  service oriented architecture and Web services to enable speed to market with the widest range of applications; browser-based operator interfaces for common look and feel; open interfaces based on REST to loosely couple components for better availability, scalability and independent component upgrades; Active/Active DBs for clustered write access to multiple database servers to scale read and write in an n+1 manner; CentOS enterprise-class computing platform; virtual machines to enable hardware independence and a common platform for the implementation of SeaChange software; RPM Package Manager for a simple and standard interface to software installation on servers.

“It’s clear that consumers have a broader choice than ever for their video service with a range of new over-the-top hardware devices and content services coming to market. Our goal with Adrenalin is to ensure that our cable operator customers can compete with faster cycles of development and have flexibility to create an integrated multi-screen viewing experience of the video services their subscribers’ value,” said Damian Mulcock (News - Alert), vice president of Worldwide Multi-Screen Business at SeaChange, in a statement.