“Three screen” services that enable a TV Everywhere scenario represent a tremendous opportunity for cable operators to expand their service offerings and to generate new revenues.

To help cable operators rake in this opportunity, RGB Networks, a provider of network video processing solution, announced it is demonstrating an integrated solution for delivery and monetization of TV Everywhere services at Cable-Tec Expo.

The solution enables television operators to deploy advanced "three screen" services seamlessly to TVs, PCs and mobile devices, while generating more advertising revenue by inserting ads across all devices, company officials said.

In June TMCnet reported that RGB Networks acquired RipCode, a privately held developer of solutions for mobile IP video, to enable three-screen delivery to the next level.

“While many equipment providers tout their three screen products, only RGB's solutions combine the stream processing density and advanced transcoding capabilities necessary for operators to scale small trials into network-wide deployments easily, quickly and cost-effectively to meet growing subscriber demand,” said Nabil Kanaan, senior director of product marketing at RGB Networks, in a statement.

The three-screen demonstration is powered by RGB's award-winning Video Multiprocessing Gateway (News - Alert) or “VMG,” a comprehensive multi-screen solution available to operators today.

It also shows programming being transcoded from MPEG-2 for simultaneous delivery to an H.264 set-top box, an iPad, iPhone (News - Alert) and a laptop. Simultaneously ads will be seamlessly inserted into the programming and delivered across the multiple screens in real time.

At the Cable-Tec Expo, RGB also showcases its new Application Media Server or “AMS,” a transcoding and transport packaging appliance ideal for the delivery of live and on-demand programming to mobile devices.

AMS supports file-based on-demand transcoding or “ODT,” live-stream processing and file-to-file transcoding, which are key to processing programs into the codecs required for mobile, Internet and IPTV (News - Alert) video, company officials said.

Additionally RGB demonstrates the digital overlay capabilities of its widely-deployed Broadcast Network Processor or “BNP.” The solution enables operators to deploy many addressable applications, including targeted advertising, operator alerts and Emergency Alert System or “EAS” notifications through the use of static graphics and motion text.

While these applications help them meet government regulations, they also provide cable operators with new revenue opportunities, company officials said.