At Cable-Tec Expo 2010, RGB Networks, the company in network video processing, is demonstrating how cable television operators can use RGB's solutions to deploy advanced "three screen" services seamlessly to TVs, PCs and mobile devices, while generating more advertising revenue by inserting ads across all devices.

"Three screen services are not just the latest industry buzzwords, but represent a tremendous opportunity for cable operators to expand their service offerings and to generate new revenues," said Nabil Kanaan, senior director of product marketing at RGB Networks, in a press release. "While many equipment providers tout their three screen products, only RGB's solutions combine the stream processing density and advanced transcoding capabilities necessary for operators to scale small trials into network-wide deployments easily, quickly and cost-effectively to meet growing subscriber demand."

The three screen demonstration, highlighting a TV Everywhere scenario, is powered by RGB's video multiprocessing gateway (VMG), the multi-screen solution available to operators. Attendees will see programming being transcoded from MPEG-2 for simultaneous delivery to an H.264 set-top box, an iPad, iPhone (News - Alert) and a laptop. They will also witness ads seamlessly inserted into the programming and delivered across the multiple screens in real time.

Complementing the VMG, RGB will also highlight its new application media server (AMS), a transcoding and transport packaging appliance ideal for the delivery of live and on-demand programming to mobile devices. It supports file-based on-demand transcoding (ODT), live-stream processing and file-to-file transcoding, which are key to processing programs required for mobile, Internet and IPTV (News - Alert). In conjunction with its transcoding capabilities, the AMS uniquely supports integrated adaptive streaming and progressive download, as well as leading smartphone delivery protocols, which are critical for delivering programming to mobile devices. The combination of the VMG and AMS creates the first-ever distributed transcoder/packager architecture that leverages scalable IP multicast networks in the core network and HTTP or streaming content delivery network (CDN) architecture at the edge, giving operators a flexible transition path to a TV Everywhere environment.

Also at Cable-Tec, RGB will demonstrate the digital overlay capabilities of its widely-deployed broadcast network processor (BNP). Through the use of static graphics and motion text, operators can deploy many addressable applications, including targeted advertising, operator alerts and emergency alert system notifications, providing new revenue opportunities, as well as helping them to meet government regulations. In combination with the BNP's advanced transrating, statistical multiplexing, grooming and ad insertion capabilities, it is a powerful video processing solution in a compact form factor.

RGB Networks enables video service providers to migrate to a three screen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. The company's success is based on core strengths in transcoding, advertising and overlay insertion, ultra-dense modulation and statistical multiplexing. RGB's solutions for video delivery to TVs, desktop and mobile devices are built to deliver the better video quality -- they offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators' network architectures. RGB's products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Backed by principal investors Accel Partners (News - Alert), Kleiner Perkins Kaufield and Byers, and Comcast Interactive, RGB is a private, profitable company based in Sunnyvale, California with offices around the world.

In related news, RGB Networks has appointed Simone Sassoli as vice president of international. In this position, he will be responsible for RGB's sales throughout Europe, the Middle East, Africa and the Asia-Pacific region.