In an announcement made at International Consumer Electronics Show, Samsung Electronics Co., Ltd. and Time Warner Cable declared that they are entering a collaboration that will allow Time Warner (News - Alert) Cable customers to access cable subscriptions on the Samsung Smart TV and Samsung Galaxy Tab in their homes.

Time Warner Cable service, which will be available as an app within Samsung’s (News - Alert) application storefront, will allow Time Warner Cable’s subscribers to access all of their cable channels directly on Samsung smart TVs and Galaxy Tab in the home. All of the content can be consumed through Samsung’s award-winning LED, LCD and Plasma smart TV line-up, which delivers a high-quality, visual enhanced and connected entertainment experience to the home.

“We are very excited to announce Time Warner Cable as our newest partner in delivering new smart TV experiences,” said Boo-Keun Yoon, president of Samsung’ Visual Display Business, in a statement. “The era of smart TV is here, and innovative partners like Time Warner Cable, that can utilize this ground-breaking technology to deliver new entertainment solutions to their consumers, will be the first to succeed.”

“We’re excited to bring together Time Warner Cable’s high-value content and high-quality delivery with Samsung’s innovative products,” said Glenn Britt, CEO of Time Warner Cable. “Time Warner Cable is committed to making it easier for our customers to watch what they want, when they want, on multiple devices. We’re giving customers more control than ever in ways that are simple and easy for them. Samsung’s leading technology and large base of consumers make the company the perfect partner as we deliver services that will change the way people watch TV.”

Britt demonstrated the capability for Time Warner Cable customers to access recorded content from a DVR elsewhere in the home directly on the Samsung Smart TV, without the need for a connected set-top box. This creates a multi-room viewing experience that doesn’t require multiple set-top boxes in homes that have more than one connected TV.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf