Trident Microsystems, a provider of set-top box (STB) and TV semiconductor solutions, announced its set-top box system-on-chips (SoCs) are powering Next Generation Broadcasting (NGB) trial deployments in China.  

Trident's set-top box SoCs, which support multimedia experiences, are NGB ready to offer the right specifications, core technology, cost structure, and support for the Android (News - Alert) operating system. NGB will offer immense revenue/growth opportunities for local operators, manufacturers and content providers in China.

“Trident has established NGB market leadership by focusing on what it does best – innovative SoC development combined with the software, systems expertise and partnerships needed to deliver a complete solution,” said Philippe Geyres, CEO of Trident.  

“We worked closely with SARFT, local operators and set-top box manufacturers to ensure our products met all the NGB specifications, and we now look forward to introducing this winning platform throughout the region and rapidly converting trials into volume deployments,” Geyres added.

NGB is a government-funded initiative to bring high definition, bidirectional and interactive capabilities throughout China.  As part of NGB initiatives, services such as interactive TV (video on demand, pay-per view), videophone, personal video recorder (PVR), streaming music and video, and broadcast TV will be offered.

Trident's complete solution includes 45nm broadcast integrated Apollo/Shiner SoC family.  PNX8400 includes major building blocks needed to develop NGB solutions. The Apollo/Shiner family offers 1080P HD picture quality and surround-sound effect to consumers. The multi-format HD PIP function enables two HD streams decoding and viewing at the same time.  

Recently, Trident Microsystems (News - Alert) announced that VUDU Movie Service, a premier HD on-demand cable movie service, and VUDU Apps, a platform for the delivery of Internet entertainment services on HDTVs, have been integrated onto the company’s DTV platform.