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Cable Technology Feature Article

May 23, 2012

AT&T Supports nuvoTV Original Series

By Anuradha Shukla, TMCnet Contributor

AT&T (News - Alert) U-verse is supporting three of nuvoTV’s original series- Model Latina, Fight Factory and Curvy Girls.

nuvoTV is the first Latino network to partner with AT&T on an interactive channel promotion, and both companies are now collaborating on a six-week promotional campaign to support the series.

nuvoTV is the first and only English-language television network created for American Bi-Cultural Latinos 18-49A. The exclusive promotion for the three nuvoTV’s original series will be featured on a fully nuvoTV-branded, dedicated interactive U-verse channel, named as channel 88.

The promotional campaign to support Model Latina, Fight Factory and Curvy Girls will run on July 2 through August 14.

According to a release, the first three weeks of the campaign will be used to promote the July 23 finale of the popular nuvoTV series, Model Latina: South Beach.

The partners have decided to use the next three weeks for promoting the premieres of the new originals, Fight Factory and Curvy Girls.

"The major expansion and investment in our original programming slate has led to strategic opportunities to showcase our brand," said Berto Guzman, nuvoTV's VP Affiliate Sales. "AT&T U-verse has always recognized the value of the bi-cultural consumer and we are excited to promote three of our original series and provide bonus content to enhance viewers' experience through this unique promotional initiative."

Viewers will be able to enjoy full episodes on the interactive channel that will also include originally produced short-form content tied to each of the three series.

Edited by Brooke Neuman

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