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Cable Technology Feature Article

May 23, 2012

Guavus Unveils Reflex Big Data Analytics Platform at The Cable Show

By Calvin Azuri, TMCnet Contributor

Guavus, Inc. recently introduced its new big data analytics platform at The Cable Show, May 21-23, at the Boston Convention & Exhibition Center. The company is also demonstrating a new portfolio of analytics applications at the event.

The Reflex Big Data Analytics platform from Guavus will deliver improved visibility into a number of business scenarios which can effectively enhance business value.

With the new approach, service providers will be able to provide customers with customized services that support greater customer engagement and monetize data for driving revenue. Service providers will also be able to enhance network performance subsequently improving customer experience.

The suite of analytics applications developed by Guavus have been designed to address specific needs and issues facing cable operators, with respect to improved customer experience management, network capacity planning and optimized content and media.

"Now more than ever, it is essential for service providers to exploit the power of their rich data assets to quickly respond to evolving market opportunities and threats,” said Anukool Lakhina, founder and CEO at Guavus. “Many cable companies are recognizing the value of launching and accelerating their big data programs with a proven partner that brings industry-relevant data science expertise and innovative technology to deliver clear & rapid ROI. Successful big data analytics is not about the latest tools and technologies; it's about adopting a holistic solution that continuously harnesses data in useful ways so that decision makers can rapidly act with analytics."

Benefits of these solutions include the easy characterization of OTT traffic without deep packet inspection (DPI); improved subscribers' quality of experience through second-screen apps for iPad, Android (News - Alert) and IP devices; improved drivers for customer care; churn impact taking into account customer usage behavior, services subscribed and customer care interactions; and complete visibility in content delivery and performance metrics.

The Guavus Reflex platform has been designed to deliver actionable, contextually rich insights with respect to network performance and customer behavior, as well as application usage. Providing these insights, the platform allows service providers to optimize their decision making processes. Covering the complete value chain, the Reflex platform delivers disparate silos of streaming and warehoused data which provide new and improved visibility into relationships.  

Edited by Braden Becker

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