Classic Cable Networks (CCN), a cable TV provider in New Delhi, India recently selected NDS (News - Alert) Technology and will implement an end-to-end solution to power and protect its digital services.CCN will also avail a number of other services from NDS including and NDS Dynamic Advertising capabilities; an electronic program guide (EPG); interactive TV applications; VideoGuard conditional access and a MediaHighway set-top box software.

NDS specializes in creating technologies and applications that help pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and multimedia devices.

In a release, Mr. Virendra Gaur, Director, CCN, said, "NDS has a strong track record in delivering pioneering work with some of the most successful cable TV and satellite broadcasters in India. We are delighted to be working with NDS to rapidly digitize our network and introduce next-generation services that will continue to enhance our customer offering."

NDS will also offer CCN a host of interactive functionality like games and TV applications, as well as regional content, to compliment the current CCN channel offering. NDS will also help to provide more revenue streams by offering regional advertising capabilities via the EPG home page and banner ads which are supported by NDS Dynamic Advanced Advertising technology.

Jayant Changrani, country head and general manager in NDS India, said, "As the cable TV industry in India transitions to digital, we are proud to be supporting operators such as CCN to enhance their platforms with added value functionality and services. The migration to digital poses fantastic opportunity for the industry, and NDS solutions enable operators to rapidly launch services and introduce roadmap features as subscriber demand dictates.”

CCN has been in operation for over two decades and has a solid subscriber base in Eastern Delhi. CCN and NDS will continue to collaborate so that CCN will be able to provide its large subscriber based with international, innovative and cost effective solutions and services.