Cable Technology Feature Article
TelVue's Broadcast Technology Services Grow Popular Among Cable Operators
By Amanda Ciccatelli, TMCnet Web Editor
These days, it’s a challenging time for cable operators who are looking to increase revenue, while also face difficulties associated with retaining subscriber bases.
“There are challenges, but these are great challenges. It’s a wonderful thing. The technology is here and there are lots of different ways to deliver it,” Mark Myslinski, director of system engineering at TelVue, told TMCnet at The Cable Show in Boston last month. “It is a very important time to get this technology out there, get it into cable operators’ hands, and get them something that they can test different forms of content, different pricing packages, different promotional things, to get viewership and get back subscriber base established.”
In the past, cable operators would add local or hyperlocal content and use that to compete with satellite. More recently, the local content is becoming more interesting to viewers and the production value is going up.
TelVue, a broadcast technology provider of high quality, cost-effective hyperlocal and community television broadcast delivery, has traditionally been about local and hyperlocal content. TelVue's equipment and services, including digital broadcast servers, live Internet streaming, IP video on demand (VOD) services, and web-based digital signage enable customers to improve cable and web-based broadcast capabilities, reduce costs, and be better positioned to meet the challenges of the evolving media landscape.
Today, TelVue unveiled that its PEG.TV Community TV on Roku channel has grown to include more than 100 public access, educational and government (PEG) channels. PEG.TV offers live and on-demand community programming from hyperlocal TV stations across the country.
"We are thrilled to have quickly surpassed the 100 channel milestone offering 24x7 live streaming and on-demand content from some of the best public access, educational, and government community stations from Maine to Hawaii. PEG," said Paul Andrews, TelVue's senior vice president of sales and marketing.
The Roku Player is a popular Internet-connected Over-the-Top (OTT) TV device offering access to services such as Netflix, HuluPlus and PEG.TV to more than 2.5 million Roku users worldwide. Community TV channels in the PEG.TV portal are powered by the TelVue CloudCast multi-screen streaming video service that enables broadcasters to deliver to PCs, iPads, and mobile devices.
TelVue’s PEG.TV Community TV on Roku meets this need enabling viewers to watch community programming in stunning HD on large screen TVs in the comfort of their living rooms. The TV Community TV channel on Roku provides PEG broadcasters with a way to reach a wider audience while allowing viewers to watch programming no matter where they live.
“As an operator, you are not going to keep you subscribers if you don’t have all of these services combined. It becomes a bundle enhancer. That bundle is worth more, so they will start to draw a few more dollars extra for that,” explained Myslinski.
A couple of years ago when a cable operator had to do local and hyperlocal content, they had an array of content and they had to make it all into something that worked on a cable network, which was difficult.
“Now, what we’ve done is consolidated all of that into a box,” Myslinski said. We’ve taken off the shelf hardware, and we have our software which we’ve developed over 10 years with many features and many workflow conveniences. It’s all a cable operator needs.”
Cable operators can buy TelVue’s servers and be up and running in just two hours. To date, TelVue has sold to the top six cable operators.
Myslinski said, “We have a 100 percent footprint in one of them, 50 percent in another, and aggressively growing in the others.”
Edited by Carrie Schmelkin