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Cable Technology Feature Article

July 24, 2012

Digital Adware's Ad Insertion Platform Gathers Interest from Service Providers

By Rajani Baburajan, TMCnet Contributor

Digital Adware, a provider of digital ad insertion solutions, says there is a growing interest for its new modular ad insertion platform AdSync.

A growing number of video service providers are turning to AdSync thanks to its ability to facilitate splicing and multiplexing functions in a cost-effective manner.

The solution helps small and mid-sized video providers deliver digital ads cost effectively, allowing them to maximize profitability from local ad sales.

"The ability to insert ads into digital cable and IPTV (News - Alert) platforms has always been available, but the cost of the equipment and licensing fees required has put it out of reach for many smaller carriers," said Brian Stuart, president of Digital Adware, in a statement. "AdSync is not only priced considerably lower than products of its kind, but it also facilitates splicing and multiplexing functions, eliminating an array of licensing fees, offering a true one box solution."

The ad insertion solution has been actively deployed in 12 systems at various service providers and municipalities. The solution was first deployed at West Carolina Tel (Abbeville, SC). Some of its other customers include Shentel (News - Alert) (Edinburg, VA) and the City of Wilson North Carolina.

"After our move to digital, we were seeking a solution for local ad insertion," said Gary Tilley, Commercial Operations Manager at West Carolina Tel, in a statement. "AdSync has allowed us to uncover new revenue through local ad insertion, particularly as we expand to additional networks and HD networks."

AdSync is now also available through a leading video, voice, and data technologies system integrator, Mega Hertz. The solution integrates well with Mega Hertz's advanced video, voice, and data technology solutions which serve a broad range of fiber, coax, and broadband/IP networks, according to company officials.

Walter Staniszewski, president and CEO of Prime Media Productions, the parent company of Digital Adware, said,"We look forward to building a strong relationship with Mega Hertz as we both seek to empower video service providers with a flexible and affordable digital ad insertion solution."

 Meanwhile a recent report from Global Industry Analysts (GIA) says that rapid expansion in the available content services is driving service providers and broadcasters to focus on deploying advanced ad insertion technology across their facilities so as to enhance revenue generation opportunities.

United States represents the single largest market worldwide, according to GIA market research report on Ad Insertion Servers. The traditional forms of national and local television advertising in the region continue to face stiff challenge from the rapidly expanding digital media formats, namely Internet and mobile advertising. Asia-Pacific represents the fastest growing market with a CAGR of more than 10 percent over the analysis period.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Rich Steeves

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