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Cable Technology Feature Article

August 02, 2012

Rovi Video TV Listings to Be Used by Columbus Communications

By Rory Lidstone, TMCnet Contributing Writer

Rovi Corporation, a provider of entertainment discovery solutions for television, announced Tuesday that its Rovi Video TV listings are being used by Columbus Communications — a major service provider in the greater Caribbean, Andean and Central America region, servicing 23 countries. Rovi's Video TV listings will be used to enhance the service provider's subscriber services.

"Rovi's Passport Guide has been a core asset in our offering to our subscribers. With the addition of Rovi Video TV listings data to the offering, we'll be able to expand upon our services with even more advanced search options and other functionalities," said Rhea Yaw Ching, corporate vice president of sales and marketing at Columbus Communications, in a press release.

For Rovi, this marks a significant expansion for its services, as the company is now impacting over 200,000 subscribers in Trinidad, Jamaica, Curacao and Grenada.

Rovi Video TV listings data is specifically to be implemented in Columbus Communications' Flow product, built on the Passport Guide technology, Rovi's interactive program guide. With these two Rovi solutions working in tandem, it should be easier for Columbus Communications subscribers to discover TV programming. Rovi entertainment data, after all, draws on more than 50 years of data collection and includes descriptive information for over three million shows, movies and sporting events.

"We're committed to helping our customers offer a more robust TV viewing experience to their subscribers with enhanced search, navigation and program management. By using both Rovi Passport Guide and Rovi entertainment data, Columbus is benefiting from the synergies between our products," said Bob Shallow, senior vice president of service provider sales and marketing for Rovi Corporation.

Rovi also recently announced that it has extended a licensing agreement Sky Italia.  The agreement involves interactive program guides (IPGs) and allows for use on not only set-top boxes but also "secondary screens," meaning mobile devices, tablets and online applications.

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Edited by Brooke Neuman

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