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Cable Technology Feature Article

August 31, 2012

Adobe Pass TV Everywhere Platform Wins Gold During Olympics

By Oliver VanDervoort, Contributing Writer

It appears that TV Everywhere platforms are poppingup literally everywhere as more and more companies look to take advantage of the technology that is at hand. Adobe (News - Alert), for one, seems to feel as though it had quite a bit of success with its own TV Everywhere platform after giving it a great test run with the recent summer Olympics broadcasts. The company recently announced that it is planning on launching a spate of new features for its TV everywhere platform. This announcement comes on the heels of numbers that saw a record amount of people watching television online thanks to the London Olympics.

Adobe’s TVEverywhere platform, dubbed Adobe Pass, will undergo the launch of a 2.0 version that will add all kinds of features, including auto-authentication using cable modems; an option to present a temporary free preview to subscribers who don't know or have forgotten their passwords; improved scalability; and a forthcoming server-side application programming interface. Most of these features are geared toward making it even easier to sign into and use the service, thereby drawing in even more subscribers.

Adobe is most known for its flash software that gets used for a ton of online video, but Adobe Pass is a way for the company to hit a new frontier and was launched just over a year ago, in March of 2011. The company has managed to get itself integrated with enough cable companies that it now has access to about 98 percent of all television and Internet users.

During the summer games, Comcast (News - Alert) and Cablevision used the Adobe Pass auto-authentication software. This software auto-verifies a customer using the IP or MAC address of the users’ router. It appears it was a huge success as Comcast reports that more than 88 million authenticated streams were watching the Olympics. NBCU took advantage of the "free preview" feature that offers consumers temporary access to premium TV content online for a two-hour window if they do not remember their login information. That allowed people to watch their events even "if they didn't know their credentials right off the bat," Adobe senior product manager Todd Greenbaum said. Some operators provided gave customers the option of entering their email address to retrieve their password after granting the free preview.

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Edited by Rachel Ramsey

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