Synacor (News - Alert) announced it would soon be launching a new identification platform that will allow users to login using their social network identification information verses having to enter in their system password.

Synacor is behind the cloud-based, multidevice platform that delivers television everywhere, movies, games music, sports, news, e-mail services, portals, and other utilities to millions of consumers. Currently, the company works on behalf of cable, telecom, and satellite providers to help create applications and other portable solutions for media. One of the biggest contributions the company has made in the past year or so was the development of HBO Go, which allows cable users to login with their user name and password and view all HBO’s content through their iPad, iPhone, or Android (News - Alert) with the click of a button.

To expand on its growing platform, the company will now be the first of its kind to offer a range of Web services with login availability through Facebook (News - Alert), Twitter and Google+. This feature will be available through Synacor’s Cloud ID product, which enables consumers to authenticate, authorize, and/or register, at any time or location, on any device. Synacor has provided authentication services for TV everywhere events such as March Madness, Vancouver Winter Olympics, and even this past London Olympics.

“It’s a ‘remember me’ function,” said George Chamoun (News - Alert), co-founder and executive vice president of sales and marketing at Synacor. “It’s simply not easy enough for consumers to remember their pay-TV login information…it’s not changing the rules of the game,” he said. “You still need to log in with your pay TV credentials at least once, but after that it’s binded [to your pay TV subscription] forever.”

This new feature will change the way users are able to stream content. “Customers want things beyond traditional TV Everywhere authentication, like registering for other apps and content like music, games, and books,” said Chamoun.

Multiple companies have already begun working with Synacor including HBO, Turner Cable, CNN, TBS, TNT, Cartoon Network, G4, and many others. Synacor plans to offer the new social networking login integration over the next couple of weeks.

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